Writing blog content is probably something you know you should do more of, but don’t always make the time for. Whoops.
Yet blogging is paramount to the success of your marketing. It’s one of the most effective avenues to greater brand awareness and deeper conversations with your customers – both leading to greater customer retention and more sales.
Written well, one blog post can provide never-ending opportunities to grow brand awareness or convert a reader into a customer. Good content is like a magnet, pulling in a consistent source of traffic over a long period of time.
What You Need to Know About Blog Post Writing
Every time you write a blog post, it's another chance for you to show up in search engines and drive traffic to your website in organic search.
But unless the content is well-written, well-researched and touches on topics that provide your audience with value, it's unlikely to be effective.
This begins with finding the right keywords and identifying topics your audience cares about. It means doing in-depth research. It’s about writing something more comprehensive than the competition. It takes well-crafted words, the right SEO principles and eye-pleasing formatting and images.
How My Blog Writing Services Can Help
Writing blog posts is time consuming. So if you’re looking for a copywriter to handle the management and growth of your blog, or to get it up and running, look no further.
I can take care of the entire process: pitching content ideas, identifying keywords, the research, writing, SEO and sourcing images and publishing your posts.
Regular blogging will help you achieve higher traffic, more eyes on your website and better conversations with customers. It will help you stay high on Google rankings, so people find you first, not your competitors.
Some of my recent blog projects have been for the wine sector, hotel industry and a creative agency. Get in touch below to find out how services can get your blog up and running.
My blog writing services best suit companies that have an existing content strategy and need help putting it into action. If you're looking to develop a content strategy from scratch or have more substantive content needs, take a look at my Content Marketing Services.