https://www.kimhobson.com/home daily 1.0 2023-07-17 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1428729174617-J836J6US8IZDKU87LG11/Kim-Wall-Picturefloating.jpg Home https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1426413360926-XO697A6Y01LTEFTEWTLB/Freelance+Copywriter+Hong+Kong+Clients Home https://www.kimhobson.com/copywriting-blog daily 0.75 2023-06-16 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1597724893509-WUDS2ST5PZRNIEZTMQV7/Blog_Post_Copywriter_HongKong.jpg Blog https://www.kimhobson.com/copywriting-blog/2023/4/15/what-to-do-when-you-lose-a-freelance-client-besides-stressing monthly 0.5 2023-09-20 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/ef4b30fe-d7a0-49b4-94bd-cc8468dc16fd/Screenshot+2023-01-22+at+10.05.21.png Blog - What to do When you Lose a Freelance Client (Besides Stressing) - Make it stand out When you lose a freelance client, build a case study of the work you did and put it in your portfolio. https://www.kimhobson.com/copywriting-blog/2023/2/13/how-to-get-powerful-testimonials-from-freelance-clients-template monthly 0.5 2023-09-20 https://www.kimhobson.com/copywriting-blog/2023/2/3/5-tips-to-improve-your-freelance-portfolio monthly 0.5 2023-09-20 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/a502ffa0-406c-490c-b075-cb835632cadd/Improve+your+freelance+portfolio Blog - 5 Tips to Improve Your Freelance Portfolio - Make it stand out Elevate your freelance portfolio, make it look more professional with mockups. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/0ad3fb30-bb42-48e5-9205-ceb36e060ace/Create+case+studies+to+improve+your+freelance+portfolio Blog - 5 Tips to Improve Your Freelance Portfolio - Make it stand out Case Studies are both a marketing tool and sales tool- they’re powerful lead magnets and are great for closing prospective clients. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/46a6a93d-b95a-4696-b12f-e5eb2c160a5f/Screenshot+2023-02-03+at+18.27.27.png Blog - 5 Tips to Improve Your Freelance Portfolio - Make it stand out Give each project its own subpage so you can target a wider range of keywords. https://www.kimhobson.com/copywriting-blog/2023/1/28/how-to-find-freelance-clients-the-best-and-worst-ways monthly 0.5 2023-09-25 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/ed0e18f3-d2bd-493a-befb-bb6c1a5a99e7/How+to+find+freelance+clients Blog - How to Find Freelance Clients: The Best and Worst Ways - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/21356d70-dcc5-44bd-9a95-038dc4286b7f/How+to+find+freelance+clients+outbound+marketing Blog - How to Find Freelance Clients: The Best and Worst Ways - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/bdba2184-3098-429d-8609-e37a9406f155/Best+ways+to+find+freelance+clients Blog - How to Find Freelance Clients: The Best and Worst Ways - Make it stand out Targeted, strategic and personalised cold emailing got me client work at the Singapore Grand Prix as well as a retainer. Done right it can be a powerful way to land freelance clients. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/73ac31c6-6a44-4fc6-95da-0c40f8909774/LinkedIn+Search Blog - How to Find Freelance Clients: The Best and Worst Ways - Make it stand out A decent lead found using the LinkedIn search function - look at those hashtags - #freelance #writers #F1. Search for relevant industry keywords related to what you do and they can lead you to high-quality opportunities. https://www.kimhobson.com/copywriting-blog/2023/1/21/should-freelancers-give-free-samples-to-win-freelance-work monthly 0.5 2023-09-19 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1e24c737-f190-4bb7-bd60-57e39a5a687e/Should+Freelancers+Give+Free+Trials%3F Blog - Should Freelancers Give Free Samples to Win Freelance Work? - Make it stand out You can take a look at my portfolio to get an idea of how I showcase my work. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/e8558808-3928-4e3f-8c2d-5da744122948/Screenshot+2023-01-22+at+10.17.39.png Blog - Should Freelancers Give Free Samples to Win Freelance Work? - Make it stand out You can see how I lay out my case studies in this example. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/625bc3dd-445f-4c96-b081-1613941ceb48/Freelancers_FreeTrials.png Blog - Should Freelancers Give Free Samples to Win Freelance Work? - Make it stand out The image above is a recent email from a potential client asking me to give them a trial copywriting sample. There were a few things missing here before I would consider it: https://www.kimhobson.com/copywriting-blog/2022/7/15/how-to-avoid-scope-creep-as-a-freelancer-1 monthly 0.5 2023-09-19 https://www.kimhobson.com/copywriting-blog/embracing-personality-in-your-freelance-marketing-s monthly 0.5 2023-09-20 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1607999832673-C1AV55Y008IGS8EM5IUJ/freelancer_professional_meme.jpg Blog - How to Get Paid for Being Yourself. Why You Need to Embrace Personality in Your Freelance Marketing. Why you need to embrace personality in your freelance marketing. Mocking SpongeBob meme https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1599542293901-OZGAK6KK4K5RMYTI4R14/Kim_Hobson_Copywriter_Headshot.jpg Blog - How to Get Paid for Being Yourself. Why You Need to Embrace Personality in Your Freelance Marketing. https://www.kimhobson.com/copywriting-blog/how-freelancers-can-look-more-professional monthly 0.5 2023-09-20 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1605713787093-3V2PCONBZ43J5RX2GIZ9/Look+more+professional+as+a+freelancer+by+writing+file+names+correctly%C2%A0 Blog - 5 ways to look more professional than 90% of freelancers in 5 minutes or less Look more professional as a freelancer by writing file names correctly. Image credit: Chaz Hutton via @instachaaz https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1605714441637-MXMHLN62QDKBL97DWCKE/How+to+look+more+professional+as+a+freelancer Blog - 5 ways to look more professional than 90% of freelancers in 5 minutes or less Getting a logo is an easy way freelancers can look more professional. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1599542293901-OZGAK6KK4K5RMYTI4R14/Kim_Hobson_Copywriter_Headshot.jpg Blog - 5 ways to look more professional than 90% of freelancers in 5 minutes or less https://www.kimhobson.com/copywriting-blog/why-your-annual-report-needs-a-theme monthly 0.5 2023-06-17 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1603552350075-WDY6ZI47ZB0LHXSO0KSI/Annual_report_theme_images.001.jpeg Blog - Why Your Annual Report Needs a Theme and How to Find One Drawn from Ty Montague’s True Story Method. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1603552373321-0FLIVPYCAE9P0MEKHZGY/Annual_report_theme_images.002.jpeg Blog - Why Your Annual Report Needs a Theme and How to Find One https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1599542293901-OZGAK6KK4K5RMYTI4R14/Kim_Hobson_Copywriter_Headshot.jpg Blog - Why Your Annual Report Needs a Theme and How to Find One https://www.kimhobson.com/copywriting-blog/5-most-common-freelancer-retainer-mistakes monthly 0.5 2023-09-20 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1599542293901-OZGAK6KK4K5RMYTI4R14/Kim_Hobson_Copywriter_Headshot.jpg Blog - 5 Common Mistakes Freelancers Make With Retainer Contracts https://www.kimhobson.com/copywriting-blog/likeability-and-freelancing monthly 0.5 2023-09-20 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1599542293901-OZGAK6KK4K5RMYTI4R14/Kim_Hobson_Copywriter_Headshot.jpg Blog - 10 Ways Freelancers Can Leverage Likeability Techniques to Win More Work. https://www.kimhobson.com/copywriting-blog/2020/9/21/the-ultimate-guide-to-imposter-syndrome-for-freelancers-and-the-best-tool-to-deal-with-it monthly 0.5 2023-09-20 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1600716061685-J0SLCJ1B6QRI1TP0KJP1/Imposter_Syndrome_for+freelancers Blog - The Ultimate Guide to Imposter Syndrome for Freelancers. And The Best Tool to Deal with it. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1600716260045-M7HGZF6QA048ZV1Y56RZ/Imposter_Syndrome_Freelancers Blog - The Ultimate Guide to Imposter Syndrome for Freelancers. And The Best Tool to Deal with it. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1600716332965-70X613ILPRWBX8E683AP/Imposter_Syndrome_Image.002.png Blog - The Ultimate Guide to Imposter Syndrome for Freelancers. And The Best Tool to Deal with it. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1600718112879-MBPZH96IDFCC9WJMFWBA/Imposter_Syndrome_Image.003.png Blog - The Ultimate Guide to Imposter Syndrome for Freelancers. And The Best Tool to Deal with it. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1600718150298-F5CKQ2HG1D7LE162JR3X/Imposter_Syndrome_Image.004.png Blog - The Ultimate Guide to Imposter Syndrome for Freelancers. And The Best Tool to Deal with it. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1600719233285-CHP8JW8IHJ087QWM7SZO/Kim_Hobson_Copywriter_Headshot.jpg Blog - The Ultimate Guide to Imposter Syndrome for Freelancers. And The Best Tool to Deal with it. https://www.kimhobson.com/copywriting-blog/8-best-freelancing-tips-for-beginners monthly 0.5 2023-09-19 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1599542293901-OZGAK6KK4K5RMYTI4R14/Kim_Hobson_Copywriter_Headshot.jpg Blog - 8 Best Freelancing Tips for Beginners https://www.kimhobson.com/copywriting-blog/2020/8/17/the-principles-of-sales-psychology-every-marketer-should-know monthly 0.5 2023-09-20 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1598043453289-YW7XE8RQT8JYSY65LMTL/Kim_Hobson_Copywriter_Headshot.jpg Blog - 8 Principles of Sales Psychology to Make you a Smarter Marketer https://www.kimhobson.com/copywriting-blog/category/Sales monthly 0.5 https://www.kimhobson.com/copywriting-blog/category/Beginner+Tips monthly 0.5 https://www.kimhobson.com/copywriting-blog/category/Managing+Clients monthly 0.5 https://www.kimhobson.com/copywriting-blog/category/Freelance+Portfolio monthly 0.5 https://www.kimhobson.com/copywriting-blog/category/Finding+Clients monthly 0.5 https://www.kimhobson.com/copywriting-blog/category/Retainers monthly 0.5 https://www.kimhobson.com/copywriting-blog/category/Mindset monthly 0.5 https://www.kimhobson.com/copywriting-blog/category/Marketing monthly 0.5 https://www.kimhobson.com/hire-freelance-copywriter daily 0.75 2019-07-17 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1425806633571-8T13GJY3SJMCYQ9DBVP1/Kim-Wall-Picture.png Hire Freelance Copywriter https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1550051240874-BNCE6J7BHFPWAB23DBEH/Kim_Hobson_Copywriter_Headshot.jpg Hire Freelance Copywriter https://www.kimhobson.com/copywriting-services-hongkong daily 0.75 2020-04-17 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1425806113904-0GELKQ0V4OF8HIR9B9BU/JenBusStop.jpg Copywriting Services Hong Kong https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1531847817404-5Z1P0S4KLCTYT3HP8GZB/Website_copywriter_HongKong.jpg Copywriting Services Hong Kong - Web Copywriter Web copywriting services that empathise with your readers, communicate your message and boost the reach of your website. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1531848091323-SMLAM34UPD43LI5KBY69/Brochure_Copywriting_HongKong.jpg Copywriting Services Hong Kong - Brochure Copywriter Digital and print brochure copywriting that sings your praises when you can't be there in person. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1531848038772-TRBLBVUDBG8NX5HLOSNR/Content_Marketing_HongKong.jpg Copywriting Services Hong Kong - Content Marketing Content marketing and content strategy services from blog writing to social media copywriting. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1531847874890-6RDIZ9O5794G3T6J9EG8/Video_Script_Copywriter_HongKong.jpg Copywriting Services Hong Kong - Video Script Copywriter Script writing services for brand, corporate, explainer and product videos. Voice over or supers script writing. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1531848510735-HA1AV4XH7LBPNJRYR43V/Advertorial_Writer_HongKong.jpg Copywriting Services Hong Kong - Advertorial Writer Advertorial copywriting that ensures your brand message gets through while creating content that provides value to the reader. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1550062547264-4J9VQQFU8S922G0X8YL4/Freelance_Digital_Copywriter.jpg Copywriting Services Hong Kong - Digital Copywriting Digital copywriting services that go beyond catchy words to create frictionless, user-friendly experiences. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1531848142648-6Q2RIE1UPUZZR37ECAFM/Blog_Post_Copywriter_HongKong.jpg Copywriting Services Hong Kong - Blog Content Writer Well-written blog posts that show up in search engines and drive traffic to your site. Increase organic blog traffic and boost monthly leads. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1531848565650-H3SIYK5DXSZ4VB59SUWR/Email_Marketing.jpg Copywriting Services Hong Kong - Email Copywriting Email marketing and email lead sequences that get higher opens, increased engagement and more sales. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1531849692608-JE05TB8DZC21YQOJEZAS/English_Proofreading_Editing_HongKong.jpg Copywriting Services Hong Kong - Press Release Writer Press release writing services that help your stories gain momentum and deliver story angles for different publications. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1531849906373-5L45ULS78GE6BWCB9EOR/Annual_Report_WhitePaper_HongKong.jpg Copywriting Services Hong Kong - Annual Report Writer Annual reports and white paper copywriting to show your successes and achievements. I also offer brand book writing services. https://www.kimhobson.com/copywriting-portfolio daily 0.75 2026-01-23 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1425800580917-0B3JXBQ879EWDRKFSPMT/6-Infographic.jpg Copywriting Portfolio https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/d09c4845-40cb-417a-a0e6-a09fdb5ce6dc/1+copy.jpg Copywriting Portfolio - Experience Centre | Carlsberg Creative copywriting and content writing for the Carlsberg Brewery. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1582309952218-RGINPY7W7YNFFOR7TM9F/BBC_Advertorial_Copywriter.jpg Copywriting Portfolio - Advertorial Writing | BBC Capital Advertorial copywriting commissioned by the BBC for United Overseas Bank. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/dc547f77-9aa2-4546-a391-2151685204e0/Product+Description+Copywriting Copywriting Portfolio - Product Description Copywriter | Nokia Product description copywriting for the latest series of Nokia headphones. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1feee5cd-4a4b-4b28-82c5-5acdeaad39ef/Porsche+Annual+Report Copywriting Portfolio - Annual Report Writer | Porsche Automotive Copywriting for the Porsche annual report and brand book. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1585952508223-EUEO3QYCDZ7EB59WH9FU/Website_copywriting Copywriting Portfolio - Website Copywriting | The Pavilions Hotels & Resorts Creating engaging website copy for the lifestyle hotel’s 12 properties worldwide. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1582312958760-TL0MA4MADDINHWVFUQCL/Tesla_Blog_Copywriting.png Copywriting Portfolio - Storytelling & Blog Copywriting | Tesla Customer Stories Interviewing Tesla customers and writing blogs for the electric vehicle company. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601748594573-ZBBYPU38IEB23IT9OSTH/Website+Copywriting+Rosewood+Hotels Copywriting Portfolio - Website Content Writing | Rosewood Hotel Hong Kong Website content writing and copywriting for the luxury hotel’s staycation offerings. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1588546257370-WQ9OTJ119VVS2UNBZIPN/Property+Copywriting+Services Copywriting Portfolio - Property Copywriting | IP Global Overseas property investment company, IP Global, engaged my property copywriting services for website landing pages and blog articles. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/49a19506-ceb0-4ab8-bf48-acfe22701e87/Singapore+F1+Event+Copywriting Copywriting Portfolio - Event Copywriter | Singapore F1 Event copywriting for Porsche support races. Reporting live from the Singapore Grand Prix. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512470139453-6KUAXQ6KYWXPZA17VG2A/Copywriting+General+Electric+Innovation+Centre Copywriting Portfolio - Innovation Centre | General Electric Copywriting and content writing for the GE innovation Centre, Istanbul. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/b2ec1116-5e60-4d8d-85b3-0d03e23aaa8a/Feature+Writing+Porsche+Magazine Copywriting Portfolio - Feature Writer | Porsche Magazine Motorsport and travel stories bringing the exhilarating feeling of driving a Porsche car to life. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601581663270-4BE3DGTNDQJUQAANEK1O/Restaurant+Copywriter+Hong+Kong Copywriting Portfolio - Restaurant Copywriter | CHAAT Restaurant copywriting for the Michelin-Star Indian Restaurant in Hong Kong at Rosewood Hotel. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1596656562345-6V6Q1FA8NWGV1L56GLND/Freelance+Exhibition+Copywriter Copywriting Portfolio - Exhibition Copywriting | GE Engaging exhibition copywriting for the GE booth at the Dubai World Future Energy Summit. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1585858076349-CGVIIVN0GX40WT5DG58G/APRU_Annual_Report.png Copywriting Portfolio - Annual Report | APRU Annual Report Writing Services for the 2018, 2019, and 2020 APRU annual report. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1585858149118-5WND6BPSA792JVNB57TR/GTEF_Brochure.jpg Copywriting Portfolio - Brochure Writing | GTEF Brochure writing for the GTEF programme book available online and in print during the Global Tourism Economic Forum. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601659954925-ZEEJSUM53PGTCP6QPZ5E/Brochure+Copywriting Copywriting Portfolio - Brochure Copywriting | The Nova Brochure copywriting for The Nova detailing the mall’s lifestyle offerings. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1516110818973-WX4AYFR08JBKISG521SS/Case+Study+Email+Marketing+%7C+Email+Copywriting Copywriting Portfolio - Email Marketing | Email Copywriting Drawing on my email copywriting expertise to craft engaging and informative emails that build trust and make sales. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1585847221351-QB2BVRIRSXR0MKEC6LD1/Website_Copywriter Copywriting Portfolio - Website Copywriter | Growing Edge Creating engaging website copy for the launch of the new Growing Edge site. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601758834806-L5IPMYAMUVCVUUAQQHZ7/Product+Description+Writing+Services Copywriting Portfolio - Product Description Copywriter | Butterfly Patisserie Short, punchy product description copywriting for the boutique’s online shop. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1602722993539-UWUBAFH9QQ5H90NFSWSO/Commemorative+Book+Writer Copywriting Portfolio - Commemorative Book Writer | Porsche Copywriting and copyediting for the Porsche commemorative book celebrating the marque’s office relocations in Shanghai and Beijing. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601653855957-SNTRJ31JRVP04DYCGZ1C/Blog+Writing+Services Copywriting Portfolio - Blog Article Writer | Morgan McKinley Writing 24 blog articles for the recruitment consultancy’s 2019 Salary Guides in Shanghai and Hong Kong https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601823843942-3KBRBO372A7AR3NMI0T4/smartmockups_kfv8j9f0.png Copywriting Portfolio - Press Release Writer | FORMIA Writing engaging press releases about the brand’s latest collaborations with airlines including Japan Airlines, Turkish Airlines, WestJet, American Airlines, Air Tahiti Nui, and Qantas. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/c6c9f6d5-4cd1-43bf-b7b7-12c0d20a99a6/Mastercard+Pinterest+Copywriting Copywriting Portfolio - Mastercard Pinterest Copywriting Copywriting for Pinterest pins about the Creative Marketplace supporting Women Black Owned Businesses. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1582307408841-V0KWIQZHM6NLKRXHG2JO/Apru_Annual_Report_Image.jpg Copywriting Portfolio - Annual Report Copywriter Annual report copywriter for APRU annual report. Developed the story concept for the annual report and pagination. Gathered all necessary background information through interviews, research and briefs from the APRU team. Wrote the report and worked with the design team to ensure a reader-friendly design that used infographics, pull quotes and images to tell the story. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1582063180497-JDYISAQJ58LWWS24Y2Y4/Furrion_Website_Copywriting.png Copywriting Portfolio - Website Copywriter Developed engaging website copywriting for a range of Furrion products. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1582147847923-CAFLCZFU622YYYP5ZBV6/Porsche_Carrera_Mail_Newsletter.jpg Copywriting Portfolio - eDM & Newsletter Copywriting eDM copywriting for the Porsche internal newsletter. Delivering top-quality written content to keep Porsche employees up to date on the latest news and developments. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1582063424394-X3YS3KY2N2OIA7PC058L/Hotel_Jen_App.jpg Copywriting Portfolio - Microcopy for Hotel Jen App Microcopy (copywriting for app interfaces, from error messages to contact forms) for the Hotel Jen treasure hunt app. Ensuring copywriting is clear, concise and guides users to the desired action. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1457853898542-UB0FBQBTLSJ1D8ZVYB9J/Screen+Shot+2016-03-13+at+15.24.38.png Copywriting Portfolio - Word Future Energy Summit: General Electric Copy and content for GE panels and digital activations at the World Future Energy Summit, UAE https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1476387540552-Z9PQDQAZKDMZPFRBPZHV/Porsche+Portfolio+Sample+1.png Copywriting Portfolio - Advertorial Writer Porsche Magazine Article and advertorial writing for Porsche Christophorus Magazine 2013- present. Topics include lifestyle, travel, motorsports, model releases and more. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1443152971076-1J6JSYZE89KBPUSIQ11L/infographic_preview+%282%29.jpg Copywriting Portfolio - Infographic Text & Creative Direction Creative direction and text for infographic for the British Chamber of Commerce Beijing. Part of more creative marketing efforts to increase visibility and membership. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1516111797820-S6PJ9XNHTJ3WXY9X822X/Brochure_Copywriting_CE_China.png Copywriting Portfolio - Brochure Copywriting Brochure Copywriter for annual trade show, CE China. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1582148131710-3VDZ19PHV51PSH1N4NH6/Hotel_Jen_Poster_Copywriting.jpg Copywriting Portfolio https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1516111784097-PUUTZO6N1GH3FC9DU13X/Brochure_Copywriter_CE_China.png Copywriting Portfolio - Brochure Copywriting Copywriting and content writing for the CE China trade show. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1516111764453-3CTCCDCJCGQT1AL1QBKM/GTEF+Brochure+Copywriter.png Copywriting Portfolio - Programme Book Copywriting Copywriting and editing for the Global Tourism Economy Forum. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1516111736672-KW89XNYA39GTW6E80WRS/GTEF+Programme+Book.png Copywriting Portfolio - Copywriting Programme Book Copywriting for a trade show programme book. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1425800958144-AICR0T8VLORRWB0MG29K/Screen+Shot+2015-03-08+at+15.40.19.png Copywriting Portfolio - Blog Post: Travel in Paris Blog post "6 Parisian Gems off the Tourist Trail" commissioned for a Singapore-based travel website. Research, writing, editing and ensuring tone and style were in line with the web site brand. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1425804787784-MAG9DHYLLESBYFBHDUNI/RBHK.png Copywriting Portfolio - EDM and Brochure Writing : Diversified Communications Copywriting and Editing for a brochure send to over 20,000 people attending a food and beverage exhibition in Hong Kong. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1443153132842-WKXBPXUKIWI7WNQ1X8QM/GE+Innovation+Centre+Aviation+Script+.png Copywriting Portfolio - Video Script CopyWriter: General Electric Video Script CopyWriting for a series of six videos for the General Electric Innovation Centre Istanbul. Video Script writing focused on the Industrial Internet and covered healthcare, aviation, energy and locomotive,. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1425805793023-WQGXLS61B90LEDJJPJZO/VWFlintstone.jpg Copywriting Portfolio - Tag Line Creative Campaign Copywriting: Volkswage Working with advertising agency BBDO on a creative campaign for Volkswagen in China. Copywriting included tag line, pitch document and video script. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1582148868036-FAG235Y2TMYYGRZRYZ5S/Porsche_Magazine_Article.png Copywriting Portfolio https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1425813528587-RF6FFKZHUSKJB2E4V8HW/Unitedpressrelease.jpg Copywriting Portfolio - Press Release Writer: United Airlines Press release writing for United Airlines about its new San Francisco - Chengdu Route. Ensured the press release was in the proper press release format and crafted key quotes for company representatives. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1425813719232-AW3F0ARGOJ6ZUXYJ0ZDU/Britchamwebsite.jpg Copywriting Portfolio - Web site Copywriting - British Chamber of Commerce Comissioned to write web copy for the British Chamber of Commerce in China's website. Included headline, body copy, image tags and more. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1425813770335-5QC02V2PZPMVVP3C0MLU/9-Olympics_1.jpg Copywriting Portfolio - Freelance Article Writer - Focus Magazine Article about British architects involved in building for the London Olympics. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1425814092567-QOFILQUTRR7FPQEZZ3A6/TeamTalkJLR.jpg Copywriting Portfolio - Newsletter writer - Jaguar Land Rover Wrote an internal newsletter sent to Jaguar Land Rover staff about the British Prime Minister's visit to the Beijing headquarters. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1443150965715-EOTQK6MTHDTV4B97LNMU/Screen+Shot+2015-09-25+at+11.13.06.png Copywriting Portfolio - Porsche writer: Brand Book Co-author on the 2015 Porsche book. Content covers the Porsche story, its models and heritage and was sent to Porsche customers and VIPs. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1443152348067-JK2IFOJU9JCP92LP5FB1/Screen+Shot+2015-09-25+at+11.38.41.png Copywriting Portfolio - Copywriting and Editing: Tesla Event invitation for Tesla ahead of the opening of their new Xintiandi store in Shanghai. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1516112355494-CO3FFU4R9O6BWZSFZLZ4/Monthly_Copywriting_Porsche_Newsletter.png Copywriting Portfolio - Content Writing Porsche monthly internal newsletter content writing. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1425800933496-1W0KXJLJYDU61ALUBFE6/Screen+Shot+2015-03-08+at+14.46.55.png Copywriting Portfolio - Crowdfunding Copywriter: Kickstarter Niwa Copywriting for the Niwa Kickstarter page which surpassed its funding target. Writing copy for headlines, body copy and calls to action. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1443153512453-QCEL6SDTRIWE6F7N2TN6/Dairy+Farm+Graduate+Trainee+Programme+Video+Script.png Copywriting Portfolio - Video Script Writer : Dairy Farm Group Video script writer for the Dairy Farm Group. The video interviewed three graduates at varying stages of the programme across three of the group's companies. The aim was to get across Dairy Farm's key messages whilst showing what it's like to work for the company. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1443154706598-24QNSK7TGHW879A7PVCJ/Shell+Tag+Line.png Copywriting Portfolio - Tag Line Ad Copy Writer: Shell Tag line and body copy for a campaign for Shell and the World Rally Championships. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1516112199845-AB2MX8IJEL35K6IZ71FN/Newsletter_Copywriting_Porsche.png Copywriting Portfolio - Newsletter Copywriting Copywriting for the monthly Porsche newsletter https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1516115177744-WDFFKO6RUSJ05FT5TBCF/CLP+Low+Carbon+Energy+Centre.JPG Copywriting Portfolio - Creative Copywriting Creative Copywriting and Content writing for the CLP Low Carbon Education Centre. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1516115235595-TPXMNJUDHI2TUY2QAYWW/CLP+Low+Energy+Centre.JPG Copywriting Portfolio - Creative Copywriting Content writer for the CLP Power Low Carbon Energy Centre in Hong Kong https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1516115361857-WM3B71VCY84BBACFXKI3/Radiation+Low+Carbon+Energy+Centre.JPG Copywriting Portfolio - Creative Content Writing Content writing and creative copywriting for the CLP Power Low Carbon Energy Centre Hong Kong. https://www.kimhobson.com/testimonials daily 0.75 2023-03-22 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1425806704726-7X2IBJQ84VDFP8DCXM7Q/VW-Magazine-Mockup-smaller.jpg Copywriter Testimonials | Copywriting Reviews https://www.kimhobson.com/about-english-creative-copywriter daily 0.75 2020-08-24 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1425806704726-7X2IBJQ84VDFP8DCXM7Q/VW-Magazine-Mockup-smaller.jpg About Kim | English Creative Copywriter https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1550050944606-18BQH6CO04UHJFAXUZVL/Kim_Hobson_Copywriter_Headshot.jpg About Kim | English Creative Copywriter https://www.kimhobson.com/media-and-communications-hong-kong-singapore daily 0.75 2020-10-04 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1473200013600-URRJHLKFWMF0AQTN6TWK/DSC00044.JPG Press release writer Hong Kong and Singapore press releases https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601824035969-BXG39YB4TQ7627UY5MUA/Press+Release+Sample Press release writer Hong Kong and Singapore press releases - Press Release Writer | FORMIA FORMIA commissioned my press release writing services for their latest news releases. The Press releases outline details of the brand's latest collaboration with international airlines. https://www.kimhobson.com/website-copywriting daily 0.75 2020-11-07 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1509797228538-DAIIJ3JW8EMOYP0T7GZC/Website_copywriter_HongKong.jpg Website Copywriter | Website Writing Services https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601572329844-NWETBMYRUD7A7B8KX6Y0/Website+Copywriting+Services+for+Pavilions+Hotels+by+Hong+Kong+Copywriter+Kim+Hobson Website Copywriter | Website Writing Services - Website Writing | The Pavilions Hotels Hotel website copywriting services for the Pavilions Hotels and Resorts. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601582093738-HYHRHBY9XO8AWIU9PS5K/Restaurant+website+Copywriting+for+CHAAT+by+Hong+Kong+Copywriter+Kim+Hobson Website Copywriter | Website Writing Services - Restaurant Website Copywriting | CHAAT Restaurant website copywriting services for CHAAT in Hong Kong. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601670421553-VW68XIS4ZYGW50MQ3TB7/Leeds+Property+Landing+Page+by+Kim+Hobson+Copywriting Website Copywriter | Website Writing Services - Website Landing Pages | IPG Website landing pages for IPG Property Development Group in Leeds and Leipzig. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601749088268-RXWKYUDRLR1L4E633Z59/Rosewood+Hotels+website+content+writing+by+Kim+Hobson+Copywriter Website Copywriter | Website Writing Services - Web Content Writing | Rosewood Hotels Website content writing for hotel staycations at Rosewood Hotels Hong Kong. https://www.kimhobson.com/annual-reports-white-papers daily 0.75 2020-11-17 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1509798021584-RAVHP1I4O831JVJNJXRN/Annual_Report_WhitePaper_HongKong.jpg Annual Report Writing Services | White Paper Copywriting https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601412368930-G431N96A7Y1D3A1RKAOJ/Apru_Annual_Report_Image.png Annual Report Writing Services | White Paper Copywriting - Annual Report Copywriting: APRU Annual Report Copywriting for APRU Hong Kong https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601413253323-EGREVQUZEFLKYJCHD913/Annual_Book_Porsche Annual Report Writing Services | White Paper Copywriting - Annual Book Copywriting: Porsche Coffee table book for Porsche Shanghai https://www.kimhobson.com/video-script-copywriting-services daily 0.75 2020-02-15 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1509797368266-Y6JN0BX67IFGT0UPQ6B4/Video_Script_Copywriter_HongKong.jpg Video Script Copywriter | Script Writing Services https://www.kimhobson.com/content-marketing-services daily 0.75 2020-02-15 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1509797904022-5V9PIW53WHH5MAZ4ZXP8/Content_Marketing_HongKong.jpg Content Marketing Services | Content Strategy https://www.kimhobson.com/brochure-copywriting-services daily 0.75 2020-10-02 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1509797478340-MJ18ILNL9EQ14EDF7B7L/Brochure_Copywriting_HongKong.jpg Brochure Copywriting Services | Brochure Writer https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601660689149-97NTN9M7EM784MJ7LEK9/Brochure+Writing+Case+Study Brochure Copywriting Services | Brochure Writer - Brochure Copywriting | The Nova Creating an engaging and informative brochure for the mall’s leasing tenants. The brochure takes on a magazine-like feel to communicate the mall's community and lifestyle concept. https://www.kimhobson.com/blog-post-writing-services daily 0.75 2020-10-04 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1509797727821-U6XQXBMROSHRMZY9J4LW/Blog_Post_Copywriter_HongKong.jpg Blog Post Writer | Blog Writing Services https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601667113211-VO2ZIYLJV3GN89YZLTEA/Blog+Article+Copywriter Blog Post Writer | Blog Writing Services - Blog Article Writer | Morgan McKinley Interviewing the Consultants and creating 24 blog posts for the organisation’s 2019 Salary Guides in Shanghai and Hong Kong. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601670019725-ELSR07P926UCG9EL6YBQ/Tesla+Blog+Copywriting Blog Post Writer | Blog Writing Services - Blog Copywriting | Tesla Writing a series of 5 blog posts with a focus on storytelling for the pioneering electric vehicle company. In addition to social media, eDM and website copywriting work. https://www.kimhobson.com/advertorial-writing-services daily 0.75 2020-10-02 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1509870958917-8SI23UIF998F66DCEOAY/Advertorial_Writer_HongKong.jpg Advertorial Writer | Advertorial writing services https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601670703382-GU6ZPWATV8JT4RRZL7CH/BBC_Advertorial_Copywriter.jpg Advertorial Writer | Advertorial writing services - Advertorial Copywriting | BBC Advertorial writing services for BBC StoryWorks. The advertorial focuses on how United Overseas Bank is helping provide electricity in Myanmar. https://www.kimhobson.com/email-marketing-services daily 0.75 2020-02-15 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1510674723224-FHM5DVC9G0UTWDWDUJ2T/Email_Marketing.jpg Email Copywriting | Email Marketing Services | Email Marketer https://www.kimhobson.com/creative-copywriting-general-electric daily 0.75 2017-12-06 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512400959618-I8DHZCKWCDF7KNRL4OBP/DSC00340.JPG Copywriting Case Study Hong Kong | General Electric https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512401031895-EF5945XAB17OS4VHSK04/General+Electric+Innovation+Centre+Copywriting Copywriting Case Study Hong Kong | General Electric - About the Project The GE Innovation Centre Istanbul aims to unite Turkey’s brightest minds with the scale of GE to create innovative solutions to solve the world’s toughest challenges. As the creative copywriter on the project I was responsible for all content. This included video script writing, content writing for 6 digital activations and UI copy for the accompanying tablet and website. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512401072338-9I6E9YRBXFVEK9B0ZDCA/GE+innovation+Centre+Copywriting Copywriting Case Study Hong Kong | General Electric - Storytelling Working alongside a creative team – Creative Director, Strategist, Designers and Digital Producers – the project began by creating a cohesive narrative journey for visitors as they make their way through the Innovation Centre. The first half of the space focused on educating visitors on the 'drivers of change' impacting our world – from climate change to population growth – and the challenges that go along with them. The second half enabled them to take their knowledge and experiences gained in the first half of their journey and begin to ideate or prototype a real-world solution to their chosen challenge. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512401125845-1I20WP2QVB0RATSAXAAR/Creative+Copywriter+Hong+Kong Copywriting Case Study Hong Kong | General Electric https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512401199415-NE9JPL2GMRXKJWPMWISL/General+Electric+Copywriter Copywriting Case Study Hong Kong | General Electric - Creating the Content With the storytelling journey mapped out, it was time to create the copy and content for each of the six activations. I conducted copywriting workshops with key GE stakeholders in Istanbul and Dubai across each of GE’s business units – from oil & gas to aviation to healthcare to locomotive. This ensured the content focused on real-world challenges facing GE customers in each industry. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512403738754-8PZPSAOZCKP10VEW0080/Screen+Shot+2017-12-04+at+18.07.06.png Copywriting Case Study Hong Kong | General Electric https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512403746951-7LCOH7Q0UC5HMWM33UBC/Screen+Shot+2017-12-04+at+18.07.35.png Copywriting Case Study Hong Kong | General Electric https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512403765832-CUUO13IND9OSI39P61FT/Screen+Shot+2017-12-04+at+18.06.43.png Copywriting Case Study Hong Kong | General Electric https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512401256971-0LSHLRSW5UMPQAT14ZNV/GE+Innovation+Centre+Copywriter Copywriting Case Study Hong Kong | General Electric All content was created from scratch through independent research, which ranged from academic journals to interviews to online information. The content covered complex topics including healthcare, energy and aviation and accuracy of information was a top priority. In addition, the copy needed to appeal to a wide range of visitors; from GE customers with top-level knowledge of their industries, to innovators, entrepreneurs, government representatives and the general public. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512468649239-63VWWFXPBBAW87W1OYH6/Content+Writer+General+Electric Copywriting Case Study Hong Kong | General Electric https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512467185049-Q8HQHRTHK9V9P7A0SREA/Content+Writer+Hong+Kong Copywriting Case Study Hong Kong | General Electric Across six interactive digital, print and video activations, the content brought to life GE’s capabilities and met the Centre’s brief as a hub for innovation as well as a sales tool for the region. The space is both a place of education and action, and a place where brilliant minds can come together to make a better tomorrow. https://www.kimhobson.com/creative-copywriting-case-study-carlsberg daily 0.75 2020-04-11 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512214621826-0JC5YVZE2DYEHOQP695N/1.jpg Creative Copywriting | Case Study Carlsberg https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512215734587-YY9W9XJF9ZYBOQ9VM29G/Creative+Copywriting+Carlsberg+Hong+Kong Creative Copywriting | Case Study Carlsberg - Creative Copywriting Services Hong Kong creative agency, Imagination, engaged my creative copywriting services for the Carlsberg Brewery Experience Centre, Dali. The brewery celebrates the craft of beer-making and Carlsberg’s legacy of uniting people over the legendary brew. As the creative copywriter on the project, I was tasked with telling the Carlsberg story and delivering the narrative of the beer-making process. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512214896690-O278QSZQP1E07LRV04IZ/Creative+Copywriter+Hong+Kong Creative Copywriting | Case Study Carlsberg - Storytelling The story begins with the history of Carlsberg – from its humble beginnings as a small family brewer in Copenhagen to its growing family of breweries across China today. As visitors proceed through the brewery, they embark on an interactive journey across the lifecycle of the beer-making process; from raw materials to the brewhouse to fermentation, testing, and finally, bottling and packaging. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512216674300-YFPFMD9LUQQXT2ZITLK0/Creative+Copywriting+Case+Study Creative Copywriting | Case Study Carlsberg https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512216910273-DED4C7A8A6HEUNGODKWM/Copywriting+Case+Study+Hong+Kong Creative Copywriting | Case Study Carlsberg https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512216728266-7XMAHWDJGXZNCOT9BI0O/Creative+copywriting+Services Creative Copywriting | Case Study Carlsberg At each stage of the beer-making process, the activations distil complex brewing processes into easy-to-digest pieces of copy. Introductory panel copy is complemented by interactive digital activations, where the user can deep dive into pieces of equipment, stages of the brewing process and learn about every aspect of beer-making. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512218254385-SEZKH6ZJ1LTRNCZIM4J0/Screen+Shot+2017-12-02+at+14.33.27.png Creative Copywriting | Case Study Carlsberg - Carlsberg Interactive Digital Activation https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512218003189-WHEF1DE818IOZKIPGYU1/Screen+Shot+2017-12-02+at+14.28.59.png Creative Copywriting | Case Study Carlsberg https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512218019259-M499W12T8FU5N6DUOAT2/Screen+Shot+2017-12-02+at+14.29.15.png Creative Copywriting | Case Study Carlsberg https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1512216981262-POW8LTU42BYNBX8NH95P/Creative+Copywriting+Carlsberg Creative Copywriting | Case Study Carlsberg Dali is a fully working brewery and live data feeds are incorporated into the story. At any given moment you can see the number of bottles filled, amount of hops added to the beer, production volumes, water recycling and more. These data also serve a practical use – providing up to the second information for brewery employees. https://www.kimhobson.com/email-marketing-copywriting daily 0.75 2018-06-26 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1516109484362-ED8NG4H8UOZU821AA9IP/red-couple-night-romantic.jpg Case Study Email Copywriting | Email Marketing https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1516108066656-RXCET9NHL2874KF4FJGX/Email+Copywriting Case Study Email Copywriting | Email Marketing - About the Project A luxury wine and spirits company was looking for an email copywriter to craft the copy for a cold email prospecting lead sequence. As the email copywriter on the project, I worked with the client's appointed team to drive clicks, opens and conversions as cold leads progressed through the email marketing lead sequence. The challenge was to build trust with a “cold” audience that knew little about the brand and to deliver email copy striking the right balance between salesy and not salesy enough. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1516109380148-IGDR9TCVQ90VU6CEO0O5/Email+Marketing+Strategy Case Study Email Copywriting | Email Marketing - Email Marketing Strategy – The Personal Touch As the email marketing funnel was specifically created to convert cold leads, it was essential to build trust and rapport with the audience and hold their attention and interest. The emails would be sent in plain text (rather than the usual HTML) and we saw this as an opportunity to showcase the personality of the Client Service Team representative sending the emails – a knowledgeable wine expert that genuinely wants to help people improve their wine knowledge and find the wines they like. Unlike a generic brand email newsletter, this approach gave the email a much more personal touch. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1516109439673-9USN878RBJ7C0NGARO4W/Email+Copywriting Case Study Email Copywriting | Email Marketing - Endless Email Optimisation For each email, I drew on copywriting principles like storytelling and psychological triggers such as a sense of community and the curiosity gap to boost clicks. We used open and closed loops to keep the reader engaged and eagerly anticipating the next email. Working with the client team, we continually optimised, edited and perfected the sequence as well as the subject lines, body copy and calls to action. We split tested variations to steadily Increase engagement. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1516110315880-MZPKVF68VIDSO3R1T56O/Email+Copywriting Case Study Email Copywriting | Email Marketing - Email Copywriting Results The funnel maintained well-above-industry-average clicks and opens across the funnel – no easy feat for cold leads. We steadily saw purchases increase as our audience progressed through the email funnel and trust was built. We achieved our goal of getting across the persona of the client representative as a helpful expert – a true reflection of the company’s expert wine team. https://www.kimhobson.com/annual-report-writing-porsche daily 0.75 2022-06-20 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1655737917859-6L2MLNIZXACZU9CU2C3Q/porsche_portfolio_update.png Annual Report Writing | Automotive Copywriter https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/e351d7a2-8592-496b-9f06-2c893d28d3ab/sportscartradition.png Annual Report Writing | Automotive Copywriter - Annual Report Writer for the Porsche Brand Book Each year, Porsche publishes an annual report detailing its achievements and activities of the past 12 months. Printed as a coffee table book, it is placed in Porsche Centres and shared with customers and staff around the region. As their automotive copywriter, Porsche has hired me to write the content for the annual report since 2013, crafting stories about a range of the marque's work, from its history and model range to motor racing and events. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/5fc6bcf3-a2b3-45ad-a36d-57c51f5daa7c/porscheclubs.png Annual Report Writing | Automotive Copywriter - Insight: Disruptive change in the Automotive Industry For the 2017- 2018 annual book, the challenge was to continue the Porsche brand story in the context of a market being disrupted by the electrification of vehicles, autonomous and AI technologies, digitisation and tightening government legislation. Instead of simply presenting a review of the past year, we aimed to contextualise the last 12 months at Porsche on the basis of the history and the founding principles that have guided the marque from its conception. In a time of change and uncertainty, we decided to show how these unwavering principles will continue to shape its activities both now and in the future. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/aa756c26-1216-4748-8c13-1db535615a04/design_essence.png Annual Report Writing | Automotive Copywriter https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/5497e97f-7dd1-4bd4-9835-eca926105e32/design_that_functions.png Annual Report Writing | Automotive Copywriter - Choosing an Annual Report Theme Porsche is a brand that cannot be fully understood in isolation. The chosen annual report theme, “Then and Now”, not only celebrates the many achievements of 2017 but contextualises each on the basis of Porsche’s history and its guiding philosophies. From the pursuit of building the perfect sports car that began with the 365 – the base DNA for every Porsche model ever built – to the tradition that defines motorsports as a principle, not just a passion, the book explores the themes that played a role in guiding Porsche to where it is today, writing the next chapter in the marque's story. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/691f29ca-341b-4f27-9579-46f43a18c83d/Automotive_Writer Annual Report Writing | Automotive Copywriter https://www.kimhobson.com/digital-copywriting daily 0.75 2020-10-04 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1550062290478-29FIKWOEM7IC1MXA7797/Freelance_Digital_Copywriter.jpg Digital Copywriter | Digital Copywriting Services https://www.kimhobson.com/website-copywriting-case-study daily 0.75 2019-04-05 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1554469850243-QY3WWZTMCYCSUYYBARJ4/Screenshot+2019-04-05+at+15.08.32.png Website Copywriting Case Study https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1554469453982-S5OM6Y3CAG9CIUPTG7VO/Website+Copywriting+Case+Study Website Copywriting Case Study - About the Website Copywriting Project Growing Edge, a consulting and training services organisation, engaged my Website Copywriting Services for the revamp of their site. As the Digital Copywriter on the project, I was involved from project kickoff, working with the team to develop the messaging and website content as well as layout and user experience journey. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1516109380148-IGDR9TCVQ90VU6CEO0O5/Email+Marketing+Strategy Website Copywriting Case Study - Website Copywriting & UX Review The first step in the project was to undertake a thorough review of the existing website. In doing so, we could get a better idea of text that needed to be re-written or reorganised, and where to create new content from scratch. We outlined a number of areas for improvement regarding copy and UX, some of which included: - Making the copy more greatly align with the needs, motivations and pain points faced by potential clients. - Better explaining the features and benefits of products and services in a way that speaks to the target audience - Develop a site with more logical, intuitive navigation. - Strategically use social proof to build trust and authority. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1550140076305-8UBXVV3WTLHTCYLE3HP7/Website_Wireframing_Example.png Website Copywriting Case Study - Website Map & Wireframing Working closely with the design team, we drew on the information gathered during the copywriting workshop to create a sitemap with a logical structure and hierarchy. After fully understanding and empathising with the needs of our audience, we wireframed each page of the site to ensure a logical structure and that copy and design worked hand in hand, ensure calls to action, buttons and images were logically placed for the best possible user experience. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1550140193458-UNCDJGK4BCNH0IIRBTQM/Brand_Personality_Messaging.png Website Copywriting Case Study - Relevant Messaging & Effective Website Copywriting With a highly competitive business environment, it’s essential that an organisation communicate its uniqueness and brand personality to set itself apart from other companies offering a similar set of services. To do so, we made it a priority to do this on the Home Page, the website’s most visited page. We incorporated the key value the brand offers its clients into the main headline, and ensured the text focused on the audience, rather than the company (“you”, rather than “us”). Additionally, we enabled visitors to quickly get to know the Growing Edge’s personality in the “Our proposition section”. By sharing the internal and external values of the company, we made it easy for potential and existing clients to understand the Growing edge identity and values to build trust and communicate expertise. https://www.kimhobson.com/the-freelancer-newsletter daily 0.75 2022-04-22 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1602620585238-6PBLWHAGX7QTK03E7452/smartmockups_kg8eaql5.png The Freelancer Newsletter https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1602626753692-RGYC59UID8MTCMU9PGO7/Freelance_Neswsletter_Logo_.png The Freelancer Newsletter https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1571182203420-17JPF9WA33ILRWC61YEL/glenn-carstens-peters-RLw-UC03Gwc-unsplash.jpg The Freelancer Newsletter https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1571157512438-RZNIMKFMUI3MUTVQ041U/thought-catalog-505eectW54k-unsplash.jpg The Freelancer Newsletter https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1571158489392-K4MWIP198VGV02GMR6EJ/shridhar-gupta-dZxQn4VEv2M-unsplash.jpg The Freelancer Newsletter https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1602626478502-S2F88JCJQPM3EVYLJJJ0/newsletter_For_Freelancers The Freelancer Newsletter https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1602626559109-9NIT8OZEP49C5HPXTHN3/Freelancer_Newsletter The Freelancer Newsletter https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1602631245679-IAWJBT2SQGUNQLP6RT4H/Kim+Hobson+Copywriter+Headshot+JPG.jpg The Freelancer Newsletter https://www.kimhobson.com/freelancer-newsletter-thank-you-for-signing-up daily 0.75 2020-02-22 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1571181860740-RCH0K2KUU9SHDXE4F6XE/email.png Thanks for Signing Up to the Freelancer Newsletter https://www.kimhobson.com/faqs daily 0.75 2020-04-02 https://www.kimhobson.com/hotel-website-copywriting-the-pavilions daily 0.75 2020-11-07 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1586306547111-ZG8TXUF056SANXAFMVYP/Pavilions_Web_Pages.png Hotel Website Copywriting | The Pavilions https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1586304823085-FOWY4MGD6WR8X8C7M7O7/Pavilions+Websire+Copywriting Hotel Website Copywriting | The Pavilions - Website Copywriter for The Pavilions Hotels & Resorts The Pavilions Hotels and Resorts engaged my hotel copywriting services for the revamp of its corporate and group websites. Across 12 properties, resorts and residences, I created engaging website copy for booking pages, restaurants and bars, rooms and villas and activities, encouraging guest bookings and making visitors want to be part of The Pavilions experience. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1586533597273-R8CREHMYDQNB3FZ2BUTF/smartmockups_k8ud4byg.png Hotel Website Copywriting | The Pavilions - Hotel Website Copywriting Voice & Tone As the hotel copywriter, the first step was to gain a thorough understanding of the target audience, their interests, expectations and priorities to create a compelling voice and tone for the websites. The Pavilions is a group of eclectic hotels and part of the brand’s ethos is not to take life too seriously, an attribute shared by its guests. While the tone of each hotel website remains high-end and captures a touch of luxury, it speaks to readers in the brand’s smart, fun and occasionally witty voice. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1586304622555-PH8XKLF540F4VADJUSA5/Pavilions_Journeys_Amsterdam.png Hotel Website Copywriting | The Pavilions - The Pavilions Hotels & Resorts Curated Journeys In addition to hotel website copywriting, I created content for The Pavilions Hotel and Resorts’ new travel service, Curated Journeys – travel itineraries designed to encompass an emotive travel experience – from romance to adventure to feeling good. Couples at The Pavilions Thailand can fall head over heels all over again on a Just the Two of Us adventure. Guests extending a work trip to Madrid can follow the Like a Boss Curated Journey to maximise productivity while squeezing every last drop out of their downtime. Visitors to Rome can eat their way through everything the Eternal City has to offer in the Like a Chef journey. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1586306260243-FJQDQ34RVHSQG7A6Z4SS/Like_a_Boss_Image.png Hotel Website Copywriting | The Pavilions https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1586533836790-5H65C1EE1CSB2Y72NPLY/smartmockups_k8ud94li.png Hotel Website Copywriting | The Pavilions - Hotel Marketing Support In addition to hotel copywriting services, I also delivered content writing support for the hotel and resort’s social media channels, press releases, newsletters and brochures. https://www.kimhobson.com/property-development-copywriter daily 0.75 2020-05-03 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1588545680992-U67GHY7UR0QYQH7KMRJS/smartmockups_k94nr2c6.png Property Copywriting | IPG https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1588544867597-WKHC2950BDOXK5V7OBTE/Property+Copywriting+Services Property Copywriting | IPG Overseas property investment company, IP Global, engaged my property copywriting services for their latest real estate projects. As the property copywriter, I delivered content for a range of marketing collateral, including website landing pages, EDMs, social media posts and blog articles. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1588545186991-DB0PGX6B787YGIIMU71S/Property+Landing+Page+Copywriter Property Copywriting | IPG - Property Copywriter for Website Landing Pages I delivered property website copywriting for residential developments in Leeds, UK and Leipzig, Germany. Written for an audience looking to expand their property investment portfolio, the website and landing pages introduce the residential complex, apartments and units available, as well as details on the investment opportunity and an economic overview of each location. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1588545269542-HDF2CGQESFEJRLJ1P8Q1/Property+Development+Blog+Post+Copywriter Property Copywriting | IPG - Real Estate Blog Articles I provided blog content for a series of articles outlining why Leeds and Leipzig were attractive investment destinations. Each real estate blog article provides insight and makes a strong case for purchasing property in these cities, as well as serves to boost organic search by including relevant keywords. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1588545522950-8SYJRCMAH0F0UONYZ09A/Property+Copywriting+Services Property Copywriting | IPG - Property Marketing Support In addition to website copywriting, I provided content for social media posts for IP Group’s LinkedIn and Facebook Pages. https://www.kimhobson.com/exhibition-copywriting-services daily 0.75 2020-08-05 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1596655419049-A54ZYIEOPWKZBLZ19NBN/ge6.jpg Exhibition Copywriting | Trade Show Copywriter https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1596655588674-8D5S2S5KP0MSD8HI8MWX/Exhibition+Copywriting+GE Exhibition Copywriting | Trade Show Copywriter - Exhibition Copywriting | GE Case study General Electric (GE) engaged my exhibition copywriting services for the World Future Energy Summit. The international trade show is held annually at the Dubai Exhibition Centre with the aim of accelerating the world’s transition to clean energy and sustainable living. The brief was to create an engaging story promoting GE’s renewable energy and power solutions to an audience of elected officials and civil servants, entrepreneurs and business representatives. The project involved storytelling, content and copywriting for the brand’s static stands and digital displays. The project was undertaken in collaboration with creative agency, Imagination, Hong Kong. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1596655791621-QFK72IM1V9XMQ28KC7JH/Trade+Show+Copywriting Exhibition Copywriting | Trade Show Copywriter - What to Consider When Copywriting for Exhibitions or Trade Shows When copywriting for exhibitions or trade shows, it’s important to keep in mind how the audience will interact with the content. Storytelling is always at the heart of any copywriting or creative project. However, for a trade show like the Dubai World Future Energy Summit, we needed to consider other important aspects. These included the flow of people, the amount of time they will spend interacting with the booth and stands before moving on and how they will enter, exit and meander through the exhibition space. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1596655857759-QDMUGMERD5JPEE20L4J8/Exhibition+Writing+Services Exhibition Copywriting | Trade Show Copywriter - Crafting the Exhibition Narrative While the key objective of the exhibition was to showcase GE products and solutions, we wanted to tie these in with a broader story about our cities, the future of energy and climate change. The narrative for the exhibition was separated into three parts – problem, opportunity, solution – with digital and static stands corresponding to these themes. Through background storytelling, facts and figures and infographics, we told the story of the energy and climate challenges we are facing today, the possibility of a greener and more sustainable future and GE’s role in getting us there. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1596656210449-U301UU6UZ46PSS9B52MI/Trade+Show+Copywriter Exhibition Copywriting | Trade Show Copywriter - Content Length, Copy Format and Visuals With each exhibition stand, we took into consideration typography, message hierarchy and the copy’s relation to key visuals. As the first impression was visual, each booth presented content in an engaging way to entice attendees to discover the GE exhibition and story. The exhibition copywriting revealed enough information and delivered an engaging story without being too overwhelming, successfully meeting the project brief and leaving a lasting impression on visitors. https://www.kimhobson.com/articles-for-marketers daily 0.75 2023-09-19 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1598034661038-ERQHFBJPHFWJ4DMGBDRD/Content_Marketing_HongKong.jpg Articles for Marketers https://www.kimhobson.com/annual-report-writer-apru daily 0.75 2020-11-05 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1600704316991-PA745VK2DX9LOGQEW3KQ/Apru_Annual_Report_Image.png Annual Report Writer | APRU https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1600702677459-ITCB53GFS42N9J45EG9K/Annual+Report+Copywriter Annual Report Writer | APRU - APRU: Project Summary For the past three years, the Association of Pacific Rim Universities (APRU) has engaged my annual report writing services. As the annual report writer I delivered a 15,000-word report summarising the organisation’s activities and achievements over the year. APRU is the voice of knowledge and innovation and uses its unique geographical reach across the Americas, Asia and Australasia to bring together thought leaders, researchers and policy-makers to collaborate on effective solutions to 21st-century challenges. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1600702798820-JTOTTFFB1NU0CBVS0TNH/Annual_Report_Writer.png Annual Report Writer | APRU - Writer for Annual Report: The Objective As the annual report writer, each year, I ensure the report summarises the work of APRU, while providing stakeholders with insights into how activities align with the organisation’s future strategy and objectives. The document is a prominent showcase of the impact APRU has through its work, and is launched each year at the Annual Presidents’ Meeting. As well as a record of its achievements, APRU uses the annual report to further position itself as a thought leader on challenges facing the Asia-Pacific region, and to support the work of policy-makers and stakeholders at the national and international level. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1600703001910-K2SYR3XZOIIA5D2DA2J3/APRU_Annual_Report.png Annual Report Writer | APRU - Annual Report Copywriting Process I follow a clear annual report writing process which ensures I deliver a result that keeps your organisation’s overall strategy in focus. In addition to writing the words for your report, I support you on the process from beginning to end. This includes exploring and presenting options for the report theme, offering guidance on structure, gathering the right information by undertaking research and interviewing stakeholders and supporting you in the design stage to ensure your annual report is a success. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1600704124762-33KAUGAKN571MQGX9GEO/Annual+Report+Layout.png Annual Report Writer | APRU https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1600704143849-QW71XY6EPSOVDNYSW25J/Annual+Report+Sample+page.png Annual Report Writer | APRU https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1600703413989-7MWYI70YC1GIOZZS9QYX/Infographic+pages.png Annual Report Writer | APRU - Step 2: Pagination and Chapter Key Messages An essential part of the project is to structure the information and report chapters to make them accessible and logical for the reader. I always keep the needs of the audience in mind to ensure the report delivers the right information in the right place at the right time. After deciding on the report theme, the next step in the process is to develop the annual report pagination. The pagination lays out the report chapters to ensure a strong narrative. It also sets out practical elements like word count for each section and the number of physical pages ( an important consideration if the report will be printed). For each chapter in the pagination, we assign a series of key messages. Whether activities, achievements or principles, this ensures we communicate the essential information in each chapter. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1600703698254-8ZTVRUJQLDO9KXAA4ZEB/Annual+Report+Sample1.png Annual Report Writer | APRU - Step 3: Writing the Annual Report and Making it Engaging Annual report writers should possesses strong writing skills, the ability to quickly get up to speed with your organisation and feel comfortable interviewing senior decision-makers. At the same time, your chosen writer should bring new ideas to the table. While the academic world APRU operates within can be quite traditional, with each annual report we try to incorporate new ways to enhance how we deliver information to make the report more engaging. These efforts include leveraging case study interviews and incorporating infographics, interesting facts and pull quotes to highlight key messages. In the most recent reports we aligned the chapters with the United Nations Sustainable Development Goals, highlighting how APRU’s work supports the pursuit of these global goals for the future of humanity. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601568998894-LLPLF7KU2F6QFO6JRRNT/smartmockups_kfog3apn.png Annual Report Writer | APRU - Porsche Annual Book I’ve been the copywriter for 5 of the marque’s annual books. From writing about the Porsche history to its models to motor racing and events, find out how we bring each book to life and continue the automotive brand’s illustrious story. https://www.kimhobson.com/restaurant-copywriter-chaat daily 0.75 2020-10-02 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601580823544-YSP26QIA85TZQE0FDDJN/smartmockups_kfr7g9oi.png Restaurant Copywriter | CHAAT https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601580884952-E0998GKXATH0MP7EAZSV/CHAAT+Restaurant+Copywriting Restaurant Copywriter | CHAAT - Website Copywriter for CHAAT Rosewood Hotels engaged my restaurant copywriting services for the website of their latest gastronomic destination, CHAAT. I created engaging restaurant copy for a number of the website’s pages, including the landing page, reservations page, head chef biography as well as general descriptions found across the website. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601580926489-FVZFEI7CJK3MP9XTHXUO/Restaurant+Copywriter+Hong+Kong Restaurant Copywriter | CHAAT - Restaurant Copywriting Voice & Tone As the restaurant copywriter, the first step was to gain a thorough understanding of the target audience and the gastronomic concept to ensure that the copy delivered a compelling voice and tone. CHAAT is one of Rosewood Hotel’s in-house dining destinations and the tone needed to align with the luxury offering of the hotel while ensuring the restaurant had a unique voice of its own. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601581312206-D94H32JE2L4AW01VBKM0/Restaurant+Website+Copywriter Restaurant Copywriter | CHAAT https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601580984560-LBEUB6JRLQDKV3UFV6FO/Restaurant+Copywriting+Services Restaurant Copywriter | CHAAT - Chef Supper Club Copywriting In addition to CHAAT restaurant copywriting, I was tasked with naming and writing the copy for Rosewood’s Chef Supper Club website. This at-home private dining experience allows guests to book the renowned chefs from Rosewood Hotel’s eateries. Chefs cook up their celebrated cuisine exclusively for guests in the comfort of their own home. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601581042211-XZQFRG64EIUG6AVKOB8M/Restaurant+Website+Copywriter Restaurant Copywriter | CHAAT - Flyer Copywriting In addition to restaurant copywriting services, I also delivered copywriting for the Chef Supper Club’s flyer giving an overview of the concept, the experience and the booking process. https://www.kimhobson.com/brochure-copywriting-the-nova daily 0.75 2020-10-15 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601656596863-NEN0OFCO8X7XA88NEAEO/smartmockups_kfsgvgx5.png Brochure Copywriting | The Nova https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601656666904-8P61OV5AOSM17AIRQJT6/Brochure+Copywriter Brochure Copywriting | The Nova - The Nova My brochure copywriting services were engaged for the creation of The Nova’s mall leasing brochure. Available in print and digital format, the brochure is given to the mall’s prospective tenants. Contents include The Nova concept and story, lifestyle offerings, details on Macau and the surrounding area and practical information like location, accessibility and details on leasing units. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601656720074-3ZEP3EUP5TWRV1YIRTI8/Brochure+Writing+Process Brochure Copywriting | The Nova - Brochure Copywriting Process The first step in the brochure wiring process is to fully understand the target audience. As I was writing a leasing brochure for tenants, rather than shoppers visiting the mall, the content needed to provide practical information that would position The Nova as an ideal location for retailers. Not just a mall and place to shop, The Nova is heavily focused on the lifestyle offerings it provides – dining, recreation, living and working all in one place. To reflect this, the brochure takes on a magazine-like feel to communicate the mall's strong community and lifestyle concept. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601656771706-HTIQW1IIEITSYFLSC051/smartmockups_kfsgndfq.png Brochure Copywriting | The Nova - Pamphlet Editing and Design After fully understanding The Nova Project, including the residential, retail and lifestyle offerings, we created the brochure pagination which acts as its skeleton. The pagination details what information goes where, the location of imagery and key messages to include on each page. After writing the content for the brochure it was reviewed by the client and any necessary edits were made until final approval. I then worked with the design team to ensure the copy and design worked seamlessly together. This included ensuring selected imagery and maps corresponded to the text, that headers and layout enhanced readability and that the brochure comes together with a strong visual and text narrative. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601656803883-TASZ4ZZ44LF0UXX1DHK5/smartmockups_kfsgiuyq.png Brochure Copywriting | The Nova https://www.kimhobson.com/website-copywriter-rosewood-hotels daily 0.75 2020-10-15 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601674624575-GPP1WKK288D4PE4ZR9QW/smartmockups_kfsrhuw6.png Website Copywriter | Rosewood Hotels https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601674682769-QLH9JU9U795S673HP442/Website+Copywriting+Rosewood+Hotel Website Copywriter | Rosewood Hotels - Rosewood Hotels Rosewood Hotels engaged my website copywriting services for a series of their site’s pages. I was tasked with naming a number of the luxury hotel’s staycations, provided copywriting for the staycation descriptions and delivered eDM copywriting to promote the offers to their audience. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601675947534-RT73Y5M52Q2QGBBLNV6J/Website+hotel+copywriter Website Copywriter | Rosewood Hotels - Web Content Writing Process With any website copywriting project, I begin by fully understanding the target audience and brand. Rosewood Hotel’s messaging is catchy, with an element of fun while communicating its high-end and luxurious offering. I ensured that the copywriting was in line with the Hotel’s voice and tone guidelines and complemented existing copy on the site. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601676107735-OQMU43G14WJJ6PDMDUFI/Website+Copywriting+Services Website Copywriter | Rosewood Hotels https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601747875089-7HXIU38FFHV8215OW5QL/eDM+Copywriting+Services Website Copywriter | Rosewood Hotels - eDM Copywriting In addition to website copywriting, Rosewood Hotels Hong Kong commissioned me to write a number of eDMs promoting various offerings, services and staycations. Each eDM includes an email header and teaser text, body text and calls to action. https://www.kimhobson.com/blog-copywriting-tesla daily 0.75 2020-10-02 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601668377802-1STI17NOQ2I8X5FE6SM1/smartmockups_kfsnz9j2.png Blog Copywriting and Storytelling | Tesla https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601668597599-Z6SIEEXSCC8W9T5AA5E6/Blog+Copywriting+Tesla Blog Copywriting and Storytelling | Tesla - Blog Writing | Tesla Automotive brand Tesla engaged my blog copywriting services to create a series of articles for the Customer Stories section of its website. The project involved interviewing Tesla drivers in Hong Kong and telling the story of what driving a Tesla means to them. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601668841125-FEBA3NY7GDKEWQ8FA36J/Blog+Writing+Services Blog Copywriting and Storytelling | Tesla - Blog Article Writing Process As the blog copywriter, the first step was to undertake interviews with the selected Tesla drivers. I asked questions about their lifestyles in Hong Kong, their daily life before and after their vehicles, how they use their cars and their thoughts on EVs in general. After each informal interview, I was able to identify a hook for each blog post that would give it a unique angle and enhance the storytelling element. Tesla commissioned a series of 5 blog posts, and each article presents a unique take on life with a Model S or Model X. To make the storytelling more personal, the articles are written in the first person, allowing the customers to share a first-hand account of life with a Tesla. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601669211965-PMLLU2SOWZJUP7RBSDPB/Automotive+Copywriting+Tesla Blog Copywriting and Storytelling | Tesla - eDM, Website and Social Media Copywriting In addition to blog article writing, Tesla has commissioned me to provide a range of other copywriting support. This includes social media copywriting, eDM copywriting, invitation and thank you letters, internal communications and presentations and website copywriting. https://www.kimhobson.com/blog-article-writer-morgan-mckinley daily 0.75 2020-10-15 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601653256188-R1CYP2F78DF7QAHID05V/smartmockups_kfselpzr.png Blog Article Writer | Morgan McKinley https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601653343755-UNVR5QOAA2CKDAE3YLSP/Blog+Article+Writer Blog Article Writer | Morgan McKinley - Blog Article Writing Services HR recruitment consultancy, Morgan McKinley, hired me as their blog article writer to create the 2019 Salary Guides for the Hong Kong and Shanghai markets. The project scope involved creating 24 articles for multiple disciplines and industries summarising hiring, job and remuneration trends over the year and expected future trends. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601653381449-HH50I4W1DNOXK70D4EAR/Blog+Article+Copywriter Blog Article Writer | Morgan McKinley - Background Research & Interviews I first undertook background research into each of the hiring disciplines covered in the report in the Shanghai and Hong Kong markets – from marketing and sales to finance, retail and strategy, IT and risk. I also looked into the overall economic outlook for Hong Kong, Shanghai and Greater China and general future of work trends. To ensure we incorporated expert insight in each blog article, I conducted interviews with Morgan McKinley’s Consultants in each discipline. Each Consultant was sent an overview of the questions in advance of the interview, which took place via conference call. Questions included overall hiring trends in the sector in the past 12 months, the most in-demand roles, skills and qualifications, workplace trends impacting professionals, and projections for job seekers and employers in the next 12 months. The 2019 Salary Guides are read by both professionals in the specialist disciplines (IT, Strategy, Risk, Marketing, Finance, Compliance, HR, Sales & Marketing, Office Support (and Automotive and Retail for the Shanghai Salary Guide) and employers. When writing each of the blog posts, I kept these two audiences firmly in mind to ensure the information we presented was relevant and useful. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601653436188-CH5PZ0V25GHAT6LGMBQO/Blog+Writer+Hong+Kong Blog Article Writer | Morgan McKinley https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601653484710-UAK5NYAMYMQ9O26ZB5T8/Article+Copywriter+for+Blogs Blog Article Writer | Morgan McKinley - Article Writing Process After gathering all necessary background research, I created an article template that each of the 24 blog posts would follow to form a cohesive Salary Guide for each market. After writing, each article was sent to the relevant Consultant for their feedback and approval. To boost SEO, I incorporated the appropriate keyword phrase into titles and headers as well as throughout the body text of the post. The final deliverable as the blog article writer was to write summary blog posts for the Hong Kong and Shanghai market in 2019, respectively, providing the key highlights from disciplines and industries, trends in hiring and work culture and future projections. https://www.kimhobson.com/press-release-writer-formia daily 0.75 2020-10-15 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601823342163-TAKQOND2LZ213U7GSZ5C/smartmockups_kfv88r5i.png Press Release Writer | Formia https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601821020896-JGRH1OKK7NUGYUD67U89/Press+Release+Writer Press Release Writer | Formia Airline amenities market leader, FORMIA, commissioned my press release writing services for their latest news releases. I was tasked with writing press releases for the brand’s collaborations with airlines from around the world. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601822219330-TYMLC2ZHYSH35WWURXZG/smartmockups_kfv7kx0p.png Press Release Writer | Formia - Press Release Structure As FORMIA’s press release writer I was tasked with creating an engaging news release about the brand’s latest collaborations. These included the launch of business and economy class amenity kits for airlines including Japan Airlines, Turkish Airlines, WestJet, American Airlines, Air Tahiti Nui, EVA Air and Qantas. Each press release was written in line with best practice and included creating an engaging and informative title and writing a quote from the brand’s leadership that would act as an attractive sound bite. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601822713400-19KYPJKYADDNU80TIVZZ/Press+Release+Writing+Services Press Release Writer | Formia - Press Releases in International News The press releases were picked up by a range of industry, travel and airline media. This included sites like Aircraft Interiors International, Executive Traveller, Flight Global and Travel Weekly. https://www.kimhobson.com/product-description-copywriter daily 0.75 2020-10-15 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601754266887-3B72WF81Y9NXWYYL7ZXM/smartmockups_kfu2e4bt.png Product Description Copywriter | Butterfly Patisserie https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601755991533-G7LUSENPDN0MLNTT7Q7D/Product+Description+Copywriter Product Description Copywriter | Butterfly Patisserie Butterfly Patisserie engaged my product description copywriting for two of their latest sweet treat and dessert selections. I was tasked with creating short, punchy product descriptions for 22 items bringing the desserts to life on the boutique’s online shop. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601756815113-CR9ID1OR7D8QDF9R04IU/smartmockups_kfu4mvj4.png Product Description Copywriter | Butterfly Patisserie - Tempting Treats With only the product title and picture to go by, the challenge was to make each dessert sound as tempting as it looks to entice purchases. In addition, each product description had a limited word-count and the copywriting needed to communicate the unique and delicious taste of each treat in a small space. It was important that every word work without losing the brand’s luxury and indulgent messaging. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601756956544-BJHSLUQ1OIMX06CPJCU9/Product+Description+Copywriting+Services Product Description Copywriter | Butterfly Patisserie https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1601757072129-SWRH0XBSXN69P5E34B9U/Product+Copywriting+services Product Description Copywriter | Butterfly Patisserie - Writing Effective Product Descriptions Each of the 22 product descriptions does more than simply describe the dessert or sweet. Each uses emotive and descriptive language to complement the beautiful imagery and make the treat sound irresistible. The descriptions give practical information about what each dessert contains while presenting an indulging experience to sell the product. https://www.kimhobson.com/advertorial-bbc daily 0.75 2020-10-13 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1602597534223-THAG2ALG72T47G858N12/smartmockups_kg8168vm.jpg Advertorial Writer | BBC Capital https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1602597625260-326DUDB41T0WJ3T6MJCW/Article_Writer_bbc Advertorial Writer | BBC Capital https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1602597663508-YIOMJJDVDVTK3W1VUI92/Advertorial+Copywriter Advertorial Writer | BBC Capital https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1602597700826-LKU86WKYDKT0MYPIWKRA/Advertorial_Copywriter_BBC Advertorial Writer | BBC Capital Read the full article over on BBC Capital. https://www.kimhobson.com/commemorative-book-writer-porsche daily 0.75 2020-10-28 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1602704650904-RQZXC520HUZQT7RH1ED1/smartmockups_kg9rwp9l.png Commemorative Book Writer | Porsche https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1602704740779-9H666JL9YSAR17W3DL3F/commemorative_Book_Writer Commemorative Book Writer | Porsche - Introducing S.P.A.C.E.4.0 Porsche commissioned my commemorative book writing services for a publication celebrating the relocation of its Shanghai and Beijing offices. I provided copywriting and copyediting for the project, working alongside a talented team of creatives. More than simply an office space, S.P.A.C.E.4.0 is built to meet the requirements of the modern workforce. It is designed for creativity, innovation and connection so that Porsche can meet the opportunities and challenges of the digital age and launch itself into the future. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1602705022465-TU1I3DER10ZB7SG98HEI/Porsche_Book_Writer Commemorative Book Writer | Porsche - A Shift in Workplace Culture While the commemorative book project started in December 2019, Porsche paused the project as the COVID-19 pandemic upended the traditional working world. Coming back to the project as the commemorative book writer several months later, there was an opportunity to adjust and update the narrative to reflect the rapid transformation that took place. In a matter of months, the working world looked completely different. This required adjusting and updating certain parts of the book to reflect a more fluid and flexible work culture and the still evolving legacy the pandemic would leave on the role of the office. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1602705118824-7IE3EQNQTPJF37QB26AU/Commemorative_Book_Writing_Services Commemorative Book Writer | Porsche https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1602706995947-WW5SOCFDT5UDXYXAE8L9/Commemorative_Book_Copywriter Commemorative Book Writer | Porsche - Diverse Chapter Content S.P.A.C.E.4.0 is built for all employees, and Porsche undertook significant consultation with staff to hear their needs and thoughts on what the Shanghai and Beijing offices should entail. The commemorative book needed to include the diverse viewpoints, experiences and contributions of those who helped bring S.P.A.C.E.4.0 to life. Across the commemorative book’s chapters, not only are we introduced to the design concept and practical details of S.P.A.C.E.4.0, but we hear from project partners, including architects and furniture and office space consultants, the team leading the project and Porsche employees using the space. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1602707384296-PZ1HQ5WE2PXTN5XIN4K8/Commemorative_Book_Writer Commemorative Book Writer | Porsche https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1602722153697-3W31FKHVC06UWM8FW7CK/Porshce_Annual_Report.png Commemorative Book Writer | Porsche - Annual Book Writer Porsche I first started writing Porsche’s annual book in 2014. Since then I’ve been author, co-author or edition on many of the annual editions. Each books commemorates the marque’s events, achievements over the year and tells the evolving story of this prestigious marque. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1602722313251-D52FTW9PD0ZQDG6TFCO4/Apru_Annual_Report_Image.png Commemorative Book Writer | Porsche - APRU Annual Report Since 2017, I’ve been the annual report writer for APRU’s annual report read by its members and various stakeholders. My annual report writing services cover the entire book process, from finding the book theme, to the chapter layout, to writing, editing and working with design. https://www.kimhobson.com/product-description-copywriting daily 0.75 2021-12-04 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1637347979946-C3N21ISY4F8F10D2AMTD/smartmockups_kw6qnfdy.jpg Product Description Copywriter | Product Copywriter https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/42aeb913-6086-449c-93b9-692036f50c00/Product+Description+Copywriter Product Description Copywriter | Product Copywriter - Product Description Copywriting Services Nokia hired me as their product description copywriter for their latest series of headphones - the Nokia Essential True Wireless Earphones E3100 and Nokia Pro True Wireless Earphones P3802A. As Nokia’s product copywriter, the brief was to write copy for two website landing pages. The project involved working closely with the Nokia marketing team to get to grips with the target market for each set of headphones, understand customer pain points and unpack the value proposition and product features. The website copywriting needed to adhere to Nokia brand principles, tone of voice and style. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/ab18c550-a83c-4f69-ae8c-7cb124f0a4dc/Product+Copywriter Product Description Copywriter | Product Copywriter - Copywriting and Brand Discovery Workshop To kick off my role as the product description copywriter, I conducted a copywriting workshop with the Nokia brand team. In the workshop, I gained an insight into the Nokia history, product range and the marketing principles that define the brand. After a deep dive into the brand platform – its mission, commitments, values, experience principles and communication examples – we explored each product in detail. When focusing on the features of each set of headphones and translating these into benefits to the customer, it was important to keep in mind that the messaging needed to reflect the pain points and lifestyles of the audience. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/b2ad98ad-6e26-45cc-882d-a4ca5c196c5e/Product+Description+Copywriting+Services Product Description Copywriter | Product Copywriter - Product Description Page Copywriting Nokia Essential True Wireless Earphones E3100 were created for customers seeking casual headphones for everyday use – out and about, on a commute or during exercise. The product copywriting workshop identified the headphone’s main features: ultra-lightweight, colourful design, a dynamic driver, easy device pairing and a comfortable fit. As the product copywriter, during the copywriting process, I took these features and began to expand upon them to talk about the product’s benefits. Emphasising benefits over features helps to bring about a more emotional connection and emphasises the value of the product to the customer. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/db808e2e-1d43-4815-a4b4-dae5d687544f/Powerful+Product+Copywriting Product Description Copywriter | Product Copywriter - Product Description Copywriting Best Practices With features like noise reduction and an enhanced microphone, Nokia Pro True Wireless Earphones P3802A target customers looking for reliable work headphones for use at the office or when working remotely. To make the product description copywriting come to life, I drew on common pain points a user may experience when using headphones for work. One of Nokia’s brand principles is to always be optimistic and positive in tone. When drawing out the pain points in the copy, I made sure to do so in a way that helped show how Nokia technology helps people to thrive at what they do, placing emphasis on the everyday benefits of the headphones in contexts that reflect the focus of their lives and activities. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/b8709f24-1eb2-4ac3-8282-5076aea70058/Product+Copywriting+Best+Practices Product Description Copywriter | Product Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kimhobson.com/porsche-singapore-grand-prix daily 0.75 2022-05-24 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1586463129485-D8Z2LWGHOFR3G29094K0/smartmockups_k8jaup7q.png Event Copywriter https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1586624895434-HUIZO6ZZM0DZZ0CX1F6D/Porsche_Instagram_Image_1.png Event Copywriter - Porsche Event Copywriting Continuing my work with Porsche, I was hired to provide onsite event copywriting services at the Singapore Grand Prix for the Porsche one-make cup support races. It’s not every day you get paid to travel to the Singapore Formula 1 and write copy to the sound of 1000hp 1.6-litre turbo hybrid engines, not to mention brush shoulders with a couple of F1 drivers. Let’s just say my grandad, who instilled in me a love for F1 from a young age, was extremely jealous. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/efc15d81-679f-4d66-a89d-c7882178f2b7/20190921-PCCA-Singapore-MG-1667.jpeg Event Copywriter - Porsche Event Copywriter at the Singapore Grand Prix https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1586625196964-SCSR8XEPQZGI2C900ZAC/Instagram_reel.png Event Copywriter - Event Copywriting Strategy The project began well before the Singapore Grand Prix, working with the team to build upon the existing Instagram strategy and greater align it with their objectives, the Porsche story and Instagram best practices. Together, we agreed on a set of content pillars, built a hashtag strategy and defined a tone and voice for the PCCA page. Ahead of the F1 race weekend, we planned post ideas and drafted the outline of a social media calendar to prepare as much as possible ahead of the live event. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1586463324461-OVTZEXB5S6JQWUL136WM/Instagram_Posts_Porsche.png Event Copywriter - Event Copywriting During the F1 Weekend As the event copywriter, my responsibility was to create social media posts building and telling the story as the weekend unfolded. The work was fast-paced, requiring me to monitor and reporting events in real-time and coordinate with the wider team of photographers, video editors, other creatives, PR and marketing professionals to build and share collateral as it came in. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/c5f14051-6e58-4617-9334-496670703803/Live+event+copywriting+services Event Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/c06c96c9-7c47-4f40-b2b1-bda34523ce36/event+copywriting+services Event Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1586463370632-6PD1FQVZCVK148347R8I/Porsche_Instagram_Stories_high.png Event Copywriter - Live Event Copywriting Services Part of the event copywriting services scope included using Instagram Stories to share behind the scenes action from the Singapore Grand Prix, reposts from the Porsche community, sister channels and drivers. Using Story features like quizzes and polls, I selected images and drafted engaging Instagram copywriting for Instagram Stories. https://www.kimhobson.com/porsche-magazine daily 0.75 2022-05-24 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1653386558309-3T6F86U1WRB4BIBLR9PW/smartmockups_l3jyy3ou.jpg Feature Writer | Porsche Magazine https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/030e705a-78c1-4ca5-96bc-f1faf6661483/Freelance+Feature+writer Feature Writer | Porsche Magazine https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/0bd82566-491c-4f88-b3c4-df01280b884d/Porsche+Feature+writer Feature Writer | Porsche Magazine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/b08ca6ae-ba35-49e7-9c08-b1b10d44678b/Travel+feature+writer Feature Writer | Porsche Magazine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/27d7e94a-7f54-4f3d-b93e-42171b79073f/freelance+travel+feature+writer Feature Writer | Porsche Magazine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/4d4c813b-71e3-4df0-8c6b-da345cb52d79/Porsche+article+writer Feature Writer | Porsche Magazine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/0f8bdcb8-10b3-4bfb-aa60-5fac8c42294c/Freelance+magazine+writer Feature Writer | Porsche Magazine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kimhobson.com/motorsports-copywriter daily 0.75 2023-11-13 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1655911986994-A3RTCYNQFKC80VYFQJXR/sportscartradition.png Motorsports https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/84ba9480-bb15-416d-948c-5015cf046fc9/Motorsports+copywriter Motorsports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/b32f0237-cb9e-428d-bfbd-23674adbcb0a/Motorsports+copywriting+project Motorsports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/fcba2f91-c1c5-4653-8da1-38edb9a17c05/motor+racing+copywriter Motorsports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/92192245-8283-4503-984d-26142090624e/F1+Copywriter Motorsports - Singapore F1 | Porsche Motorsport copywriter for Porsche Carrera Cup support races at the Singapore Grand Prix. Working behind the scenes with teams, drivers and a wider creative team to bring the excitement of the racetrack and F1 to life. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/27601d57-302b-4499-817a-fd1120c52560/smartmockups_l4qu3i8b.jpg Motorsports - Book | A Year in Racing Reflecting on a champion year in motor racing and the five-decade journey that made it possible. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/050c2b1a-7783-4208-9fdc-74fd9606efca/WRC+Copywriter Motorsports - WRC | Hyundai x Shell Marketing collateral for Hyundai Motorsport at the FIA World Rally Championship (WRC). Motorsports copywriting for co-sponsor marketing materials including invitations, race guides and team and driver biographies. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/65401968-141e-42c6-8277-47b8791f176c/Porsche_Motorsports_Book Motorsports - Porsche Motorsports An end of year book covering the marque’s motor racing successes. From the history of track-winning models to victory at Le Mans to the one-make series. https://www.kimhobson.com/porsche-motorsports daily 0.75 2022-06-30 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1656597829040-6AXD7ZI3GJV1R358IXE8/smartmockups_l5137ytq.jpg Porsche Motorsports https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/f899f9a4-4023-4b57-8a5c-55c4da05fd2e/motorsport_portfolio_pages1.png Porsche Motorsports https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/be547d88-a408-400d-b2c4-68936e636e02/Porsche_Motorsport_bookforportfolio.png Porsche Motorsports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/69bdaa91-f73d-476c-b679-2ac80112fac9/Porsche_Motorsport_bookforportfolio.png Porsche Motorsports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/4843bde3-7b43-43aa-b477-dd4bfc426895/Porsche_Motorsport_bookforportfolio.png Porsche Motorsports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/c4f2deeb-f604-4656-a7a1-9d4f2e8e3e64/Porsche_Motorsport_bookforportfolio.png Porsche Motorsports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kimhobson.com/hotels-resorts daily 0.75 2023-10-17 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1666967228197-SU1Y33IBM9XUI456R47A/The_Pavillions_Website.png Hotels & Resorts https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1677933688027-SXGCU8R49D6FWCTQJE0X/xuntitled-design-31-33822.png.pagespeed.ic.AzivjnNtEf.jpg Hotels & Resorts https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1677932678212-80MFPZCFT03HOS21EUOP/Pavilions-Logo-Image.png Hotels & Resorts https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1677932746195-D1NXX1AHN9M91O17QXUH/TUHlogocolorbg22x.jpeg Hotels & Resorts https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1677932800443-0QEM6PBSZG3NWO77ZIQC/Rosewood_hotel_resorts_logo.jpeg Hotels & Resorts https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1677932842139-KP8PWSK6ZWMVLHQ09QQE/shangri-la-hotels-and-resorts-unveils-refreshed-logo-to-mark-its-50th-anniversary.jpeg Hotels & Resorts https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1677932917381-16EOPIUTCER2JIBEY8GY/mandarin.png Hotels & Resorts https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1677932994944-OBVCD9H77BVC343O1F0C/jenhotel.png Hotels & Resorts https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1677933050087-UUSBRG7QEEMLLQX0ZN0C/Rosewood%2BHong%2BKong%2BLogo.jpeg Hotels & Resorts https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1677933615744-PHV48P0N9LUFN3RNT6JJ/crillonsquare.jpeg Hotels & Resorts https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/4372d323-9384-4041-84ec-9a46240bcfd2/edvin-johansson-rlwE8f8anOc-unsplash.jpg Hotels & Resorts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/9bb31c6d-9545-42a2-b317-1da91aad804c/visualsofdana-T5pL6ciEn-I-unsplash.jpg Hotels & Resorts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/6b486e05-7346-40a5-8936-4c492820fc08/manuel-moreno-DGa0LQ0yDPc-unsplash.jpg Hotels & Resorts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1110e0ba-25d7-454d-9e78-12ee8469e9c9/Into_the_wild_Mongolia_3.png Hotels & Resorts - The Pavilions Copywriter for the revamp of The Pavilions Hotels and Resorts 12 international locations. Writing city guides, brochures, website pages and social media posts. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/e03a2706-7953-4510-b285-ed3b61adb0fc/Rosewood_GoldenWeek_Getaway.png Hotels & Resorts - Rosewood Hotels & Resorts Hotel marketing support for Rosewood’s London, Hong Kong, Vienna and Paris properties. Copywriting for hotel web pages, social media marketing and email marketing. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/22e47bd5-6fc2-4a4e-b3fa-15acfe162fc6/smartmockups_lb2egnue.png Hotels & Resorts - The UpperHouse A series of press releases for luxury hotel, The UpperHouse. Writing within the House brand guidelines to produce content about Salisterra restaurant, the arrival of the André Fu Living Suite and a journey of rediscovery at The Above Lounge. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/88f8e5fa-2195-4d70-9e54-bedec362e92a/Social+Media+Hotel+and+Resort+Copywriter Hotels & Resorts - Hotel | Social Media Marketing Social media marketing for Rosewood Hotel’s food and beverage offerings, including Michelin-Star restaurant, CHAAT and Darkside bar, thirteenth best bar in Asia 2022. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/df20063e-3b60-4c6d-b0f1-0cc5d50fc8a3/smartmockups_lezmdf1y.png Hotels & Resorts - Lustica Bay Resort SEO-driven travel blog posts and a social-media ad campaign for the resort destination and residences in Montenegro. https://www.kimhobson.com/singapore-copywriter daily 0.75 2023-01-10 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1673348072455-C84D9HRHIK5UB3OR7NR3/BBC_Advertorial_Copywriter.jpg Singapore Copywriter https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/4f344d9b-9005-4496-bdf2-852081d0a5b6/Singapore_Copywriter Singapore Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/4830df6a-1001-4633-875b-8bfe3eef705a/Freelance+Copywriter+Singapore Singapore Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/32696807-e1cc-4345-95b7-03330feebce0/firmbee-com-gcsNOsPEXfs-unsplash.jpg Singapore Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/45b1895c-7ebc-4596-9afe-52ce291f8e99/Singapore+Copywriter+Portfolio Singapore Copywriter - Copywriting Porfolio Take a look at my copywriting portfolio to see samples of work by a Singapore copywriter. From content to social to in-store to editorial, view previous work for local companies and global brands. https://www.kimhobson.com/london-copywriter daily 0.75 2023-01-30 https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1673522514467-9MB54E71HGJIL2PPQP1M/smartmockups_k8jaup7q.png London Copywriter https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/f413ab2f-2fe9-4836-8abb-acb2e3eb8766/London+Copywriter London Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/1fa3ba33-801c-4c1b-873a-661f7a75888b/APRU_Annual_Report.png London Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/930f67ab-2962-4451-8c57-090e60dfaaa0/Furrion_Website_Copywriting.png London Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/b74dd003-aaeb-4e8e-bdfe-f97ba6d03487/Porsche_Magazine_Article.png London Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/66505ec5-45bc-4c74-873c-71475a0835db/London+Freelance+Copywriter London Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54f14571e4b05f851fb85324/7f8aeef7-c2df-4be0-a19a-d97336194c36/Porsche_Carrera_Mail_Newsletter.jpg London Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference.