Writing a white paper or annual report gives you lots of space to show your expertise or accomplishments.
As long as you get the message right, your next publication will not only generate value for existing customers but deliver bona fide leads for your business.
What You Need to Know About Annual Report and White Paper Copywriting
The thing that stops your corporate book from gathering dust is a strong narrative structure. Your annual report copywriter should ensure there is the thread of a theme running right across its pages.
Similarly, an annual report or white paper should be backed by a sound structure, in-depth research and topics relevant to your readership and company goals.
How My Annual Report and White Paper Copywriting Services Can Help
As your annual report or white paper writer, I’ll deliver a well-researched and expertly put together piece of writing. I can take care of gathering initial information, interviewing key stakeholders and defining key messages.
Always delivering a strong editorial focus, you’ll receive an annual report or white paper that delivers a clear, consistent message.
Annual Report Case Studies
Annual Report Copywriting: APRU
APRU has commissioned me as their annual report copywriter for the last three years. Each project involves ideating the book theme, outlining the report chapters with a pagination, conducting background research and undertaking interviews with relevant stakeholders, writing and editing, as well as support with design.
Annual Book Copywriting: Porsche
Since 2014, I’ve been the annual book copywriter for Porsche. Each edition commemorates the marque’s events, achievements and happenings from the past year. From its heritage to motor racing events to new model releases, each edition continues the story of this legendary automotive brand.
Annual Report Copywriting Process
When undertaking any annual report or white paper, I have a tried and tested process that ensures the success of your project.
Step 1. Background Research and Copywriting Workshop
Before beginning any project, I like to get to know my client inside and out. As well as undertaking independent research, the first step is to conduct a Copywriting Workshop. This Workshop allows us to deep dive into all areas of your business and gain focus on what you want to achieve.
It’s during this stage that we gather the initial essential information for the publication – from its readership and the key messages to important highlights. We’ll confirm the project timeline, key actors involved and the collaboration process.
Step 2. Annual Report Theme and Pagination
Leveraging information gathered in Step 1, I’ll present you with several directions for the report’s theme backed up by a rationale. A theme gives your report a strong narrative structure and shows how activities from the year fit in with the broader story you want to tell as a company.
We’ll put together a Pagination (what we’re saying and where) that acts as a skeleton of the entire report, including an outline of the chapters, the key messages of each and how we want to display information (visual, text, infographics).
Step 3. Writing and Interviews
I begin the process of writing your annual report. I gather background information and conduct any necessary interviews with employees, customers or other stakeholders. Along the way, I carefully consider the readability of each page, leveraging headings to break up text and finding ways to make information more impactful by leveraging visuals like infographics.
Step 4. Editing and Finalising the Annual Report
To make the report writing as efficient as possible, I have an iterative writing and editing process. Each chapter will be reviewed and approved by all relevant stakeholders and edits made accordingly. Usually, reports need a maximum of three rounds of revision and editing, but I’m happy to make additional tweaks until you’re completely happy.
Once the copy is approved, I can support you in the design stage, ensuring the copy and final design work together. I often collaborate with a wider team of trusted and talented professionals, including designers, illustrators, photographers in Hong Kong and beyond. I’m happy to bring a team together as required to bring your project to life.
How Much Does Annual Report Copywriting Cost?
Every annual report project is unique. I work on a project basis and will provide you with a fixed price according to the project scope, the number of pages or words required, the amount of research and interviews needed and the project deadline.
A fixed project price gives you complete transparency on what your project is going to cost without any surprises along the way.
Get in Touch
If you’re looking for a copywriter to work on your annual report, get in touch with me today and let’s write something great together.