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Kim Hobson Copywriting | Freelance Copywriter Hong Kong

  • Home
  • About
  • Services
    • Website Copywriting
    • Video Script Copywriting
    • Content Marketing
    • Brochure Copywriting
    • Blog Post Writing
    • Annual Reports | White Papers
    • Advertorial Writing
    • Email Marketing
    • Media & Communications
    • Digital Copywriting
  • Portfolio
  • Testimonials
  • What I do
  • Contact
  • The Freelancer Newsletter
  • FAQs
  • Industries
    • Motorsports
    • Hotels & Resorts
  • Articles
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Articles for Marketers


Articles for Freelancers

Freelance tips and advice that will land you more customers.

Featured
What to do When you Lose a Freelance Client (Besides Stressing)
Apr 15, 2023
What to do When you Lose a Freelance Client (Besides Stressing)
Apr 15, 2023

Freelancing is known for its unpredictability. Sooner or later, you’ll have to deal with freelance client loss. But rather than let it get you down, here are my tips on bouncing back and making your freelance business even better.

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Apr 15, 2023
How to Get Powerful Testimonials From Freelance Clients (+ template!)
Feb 14, 2023
How to Get Powerful Testimonials From Freelance Clients (+ template!)
Feb 14, 2023

For freelancers, testimonials make a powerful marketing and sales tool. Here’s my guide on when and how to ask for testimonials, the best ways to use them in your marketing and the different types of testimonials you can leverage.

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Feb 14, 2023
5 Tips to Improve Your Freelance Portfolio
Feb 3, 2023
5 Tips to Improve Your Freelance Portfolio
Feb 3, 2023

Anyone client looking to hire freelance talent will want evidence that you’re capable of doing the job and that you have a track record of success. Here are my top 5 tips to improve your freelance portfolio so you can convince more clients that you’re the right person to hire.

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Feb 3, 2023
How to Find Freelance Clients: The Best and Worst Ways
Jan 28, 2023
How to Find Freelance Clients: The Best and Worst Ways
Jan 28, 2023

If you want to find decent, well-paying freelance clients, here's my review of the best and worst ways to find freelance clients, drawn from my first-hand experience as a freelancer.

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Jan 28, 2023
Should Freelancers Give Free Samples to Win Freelance Work?
Jan 21, 2023
Should Freelancers Give Free Samples to Win Freelance Work?
Jan 21, 2023

Whether you need advice on how to reply when a client asks for a free sample, what to have in place if you do decide to work on spec, or want to know when unpaid samples can actually benefit to freelancers, here’s everything you need to know.

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Jan 21, 2023
How to Avoid Scope Creep as a Freelancer
Jul 15, 2022
How to Avoid Scope Creep as a Freelancer
Jul 15, 2022

Scope creep eats into time and budgets and is one of the most common challenges you’ll face in your freelance career. Let’s take a look at why scope creep happens, strategies to limit it and how freelances can turn scope creep to their advantage

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Jul 15, 2022
How to Get Paid for Being Yourself. Why You Need to Embrace Personality in Your Freelance Marketing.
Dec 15, 2020
How to Get Paid for Being Yourself. Why You Need to Embrace Personality in Your Freelance Marketing.
Dec 15, 2020

 This is why you need to embrace personality in your freelance marketing is the ultimate way to stand out. Read on to find out why embracing personality in your freelance marketing can give you a competitive advantage.

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Dec 15, 2020
5 ways to look more professional than 90% of freelancers in 5 minutes or less
Nov 18, 2020
5 ways to look more professional than 90% of freelancers in 5 minutes or less
Nov 18, 2020

Being professional is all about doing the job with the least amount of friction. Because we all love quick freelance wins, here are 5 things you can instantly implement to look more professional than 90% of other freelancers.

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Nov 18, 2020
Why Your Annual Report Needs a Theme and How to Find One
Oct 24, 2020
Why Your Annual Report Needs a Theme and How to Find One
Oct 24, 2020

Whether you’re preparing for your annual report, want to write a commemorative book to mark a special occasion or creating a coffee table book to give as a gift to stakeholders, elevate the storytelling and impact of your report by giving it a theme.

Here’s the benefits of using a theme for your annual report and a valuable tool to find your own annual report theme.

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Oct 24, 2020
5 Common Mistakes Freelancers Make With Retainer Contracts
Oct 16, 2020
5 Common Mistakes Freelancers Make With Retainer Contracts
Oct 16, 2020

Retainers are no-brainers for freelancers. However, swapping transactional projects for something more long-term can come with a unique set of pitfalls. Here are the most common mistakes freelancers make with retainer contracts so you can avoid them.

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Oct 16, 2020
10 Ways Freelancers Can Leverage Likeability Techniques to Win More Work.
Oct 12, 2020
10 Ways Freelancers Can Leverage Likeability Techniques to Win More Work.
Oct 12, 2020

Whether you like it or not, people make snap judgements on whether to hire you as a freelancer. Likeability is a behaviour, not an innate quality. And science tells us it can be learnt. Instantly boost your likeability factor with these 10 tips.

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Oct 12, 2020
The Ultimate Guide to Imposter Syndrome for Freelancers. And The Best Tool to Deal with it.
Sep 21, 2020
The Ultimate Guide to Imposter Syndrome for Freelancers. And The Best Tool to Deal with it.
Sep 21, 2020

That feeling of not being good at what you do? You’ve been faking it all along and you’re about to be found out? Here’s the low-down on why imposter syndrome happens to freelancers and a powerful tool for dealing with it.

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Sep 21, 2020
8 Best Freelancing Tips for Beginners
Sep 8, 2020
8 Best Freelancing Tips for Beginners
Sep 8, 2020

With hindsight there’s a lot of things I wish I’d known, done or committed to when I first started freelancing. If you’re an early-stage freelancer looking for advice, here are my 8 best freelancing tips to help you grow a successful freelance business.

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Sep 8, 2020
8 Principles of Sales Psychology to Make you a Smarter Marketer
Aug 18, 2020
8 Principles of Sales Psychology to Make you a Smarter Marketer
Aug 18, 2020

Why do we choose some brands over others? Why do we stay loyal to a particular brand over time? Use these psychology tips to deeper understand your customers, tailor your messaging to meet their needs and make more sales.

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Aug 18, 2020

 

Categories
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  • Beginner Tips 3
  • Sales 2
  • Finding Clients 1
  • Freelance Portfolio 1
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